Ubuntu changing Brand with logo and theme

Ubuntu 10.04 (Lucid Lynx) going to make some major change in all side. This is not only the version number. The changes effect on 'booting time', software managment, icon, logo, button, theme ect. Ubuntu main website also going to change their dress as like new theme. Actually Ubuntu canonical going to remake their Brand thoughts. Here are some sample from the net.

New ubuntu 10.04 logoNew Ubuntu 10.04 Logo
Xubuntu 10.04 LogoSpread Ubuntu Logo

Changed Ubuntu forum logo
Ubuntu 10.04 (Lucid Lynx) Boot splash screen
New Gtk theme
Proposed CD Cover design
New colorized Ubuntu web site

New themetic spread ubuntu websiteUbuntu fridge website
New Xubuntu website
Tshirt and pictogram recolor with the new ubuntu theme

Ubuntu 10.04 Notepad
Some toys and souvenirs with Ubuntu 10.04 (Lucid Lynx) Logo and theme like Mug, Pen, Laptop sticker, pinbadge.

All are taken from Brand and Brand2 sites.