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Getting better visibility on Google by Matt Cutts

I have just found a interview video on Youtube. Google engineer Matt Cutts talking with USA Today reporter. Matt cutts said some important issue about search engine ranking, meta tags, title tag and etc. This 4.57 minutes video give me some extra knowledge about web marketing. I am not a businessman, not going to market anything. But I want to know the core theory of Google search engine policy. You may view that impressive video here.

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